Senior Vice President of Strategic Marketing & Special Projects / CSR
Shafique Mohamed Iqbal joined IIB in February 2021 as a Senior Vice President of Strategic Marketing & Special Projects/CSR. Shafique's primary focus is developing strategic partnerships, generating leads, and driving brand and destination positioning and awareness. He is also responsible for developing placemaking and CSR initiatives contributing to IIB's ESG goals.
With over 20 years of experience in marketing, sponsorship, events, corporate communications, and commercialisation projects, Shafique has gained an unparalleled understanding of the industry. He has led local and global destination branding and strategic marketing initiatives around the region. Apart from his impressive track record in strategic marketing, Shafique has also served as an Innovation and Design Thinking Coach and Consultant for prominent organisations.
Shafique holds a Master of Science (MSc) from Robert Gordon University, United Kingdom, and Bachelor's Degree in Business Administration from University Tenaga Nasional (UNITEN).