Senior Vice President, Marketing and Value Partnerships
Halie Woo SC joined in September 2023 as the Senior Vice President of Strategic Communications and Public Relations and is currently the Senior Vice President of Marketing and Value Partnerships.
Halie started her career as a tech journalist, moving on to corporate communications, marketing communications, marketing, advertising, sales and business consultancy. Her domestic and regional industry experience includes Media, Property, IT, and Retail from local SMEs, public listed companies to multinationals.
As the Senior Vice President of Marketing and Value Partnerships (MVP) in IIB, Halie is responsible for marketing, branding, communications and strategic business partnerships.
Halie holds a Bachelor’s Degree in English Literature from the University of Malaya (UM).