Launched in 2019, Blockchain Village @ Medini or [email protected] is an initiative to develop and establish a Blockchain ecosystem in Medini City. It was set up as the first coordinated national platform to innovate and capitalize on the advantages of blockchain technology, and aims to be a magnet for both investors and job seekers who are looking to excel in the realm of Blockchain technology. With Medini City now designated as Johor’s Digital Hub, it will pave the way to spur the Blockchain industry, nationally as well as regionally. [email protected]’s strategic objective is to be the ‘tipping point’ of the Blockchain industry development in Southeast Asia and the Asia Pacific. Four strategic areas have been identified as the core to the [email protected] ecosystem developmental framework - Talent, Infrastructure, Promotion and Policy or TIPP.